Best Approaches For Social Media Marketing Success

Marketing yourself on social media may seem like a daunting task, but there are ways to simplify the process. Check out these three best approaches to social media and start putting yourself and your brand out there today!

Personal Branding

Branding is all about how people perceive your product, business, or even you as a person. The goal is to make sure that perception is the one you want people to have, and social media helps you by getting your name out there. 

The first step is figuring out who you are and what you want to be known for. What is your brand about? What makes you different? The digital landscape is crowded with a lot of chatter from brands and individuals, so what makes you different is what will make you stand out. 

Don’t be afraid to brand yourself as an expert in your field, even if you know 100 others in the same niche! Remember, people will follow you because they’re interested in YOU, not just your knowledge. So be authentic and genuine to yourself.

Actionable Steps

Determine who you’re trying to reach and what platforms they use so you may better reach them 

Know your tone and writing style. Don’t be afraid to reinvent your brand and adapt your voice as you go.

Develop social media personas and use them to improve your content strategy to reach your target audience.

Post regularly, and be consistent!

Source: Sproutsocial

Brand Awareness

Now that you’ve pinned down your brand, it’s time to build a buzz about your new business or products. 

While brand recognition is how recognizable and memorable your brand is to your target audience, brand awareness takes things further. It involves customers not only recognizing your brand but remembering details about the products and services you offer. As a result, it helps keep the products and services you offer top-of-mind and increases the likelihood customers will seek you out. 

Actionable Steps

Pair up with influencers for some social proof. 61% of people between 18-34 have made choices based on what influencers have shared, meaning customers who don’t yet trust your brand will trust people they’ve come to know. Don’t worry about finding an influencer with a huge audience, either. Influencers with a smaller following often have better engagement rates as the community they have built feels more like a family. 

Utilize hashtags, and don’t be afraid to create your own. Twitter’s research on hashtags shows using them increases engagement almost 2x for individuals and 1.5x for brands!

Participate in or sponsor events, contests, and giveaways, and don’t forget to encourage guests and User Generated Content!

Source: Sprout

E-Commerce

The improvement of interaction between buyers and sellers makes the E-Commerce approach one of the best approaches to social media marketing success. The average person spends almost 2.5 hours on social media a day, making it a powerful tool for your e-commerce business. 

Harness the power of social media marketing by creating social e-commerce channels. Instagram, Facebook, and Pinterest make it easy for users to tag products in posts. Social media creates a virtual storefront for your business to increase accessibility and is a cost-effective marketing strategy, meaning you don’t need a large budget to market yourself! 

Don’t wait to get started! By the end of 2021, eCommerce sales for the year are expected to hit $4.5 billion dollars.

Actionable Steps

Ensure your site and social media content is optimized for mobile usage. The number of individuals making the digital rush is continuously growing, and an estimated 79% of smartphone users have purchased online using their mobile devices in the last 6 months!

Focus on increasing your number of friends and followers to guarantee exposure to your business. 

Set aside time every day for humanized interaction with your followers to ensure you’re not relying on automated responses. 
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Source: Outerboxdesign

Social media marketing and eCommerce are only gaining momentum and show no signs of slowing. These three best approaches to social media marketing can make all the difference. Don’t wait- get started on your marketing strategy today!