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A strategic marketing plan keeps everyone in your organization on the same page about the direction and purpose of your marketing efforts.

A strategic plan identifies your business goals, the marketplace in which you compete, your target audience, the ways you want to reach them, and how you will evaluate your success. It integrates everything you say and do to grow your company.

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fyndyou’s strategic marketing planning involves setting goals and objectives, analyzing internal and external business factors, product planning, implementation, and tracking your progress.

Our process puts all the pieces together so that everything you do contributes to the success of your business.

Example of Apple’s Strategic Marketing Plan

The steps to a successful strategic marketing process.

Mission

Apple is dedicated to making innovative, high-quality products.

Situation Analysis

Apple’s competitive advantage is driven by its commitment to understanding customer needs, focusing on the products that are core to its mission, and fostering a collaborative work culture.

Marketing Strategy

Apple usually is first to the marketplace with new products and the company relies on brand loyalty from existing customers as a strategy when launching new products and services.

Marketing Mix

While Apple offers a range of products, it values premium pricing and relies on strict guidelines for distribution.

Implementation and Control

Each Apple product complements the others and work within the same ecosystem, so customers tend to stay with the brand, creating loyal consumers.

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The process of developing a strategic marketing plan is crucial to your business. You cannot create strategic marketing without strategic thinking. This planning helps you clarify your goals and identify where you see your business in the future, which ultimately strengthens your strategy.

A strategic marketing planning process also helps with:

  • Providing a clear map of your company’s goals and how to achieve them.
  • Understanding your company’s opportunities and challenges.
  • Identifying and meeting customer needs with the right products in the right places.
  • Growing your market share and product lines, leading to more revenue.

CASE STUDIES

Some of Our Clients

Below are a couple select clients in different industries that we have had the pleasure of integrating their social media presence with e-commerce sales.

Caterpillar Parts

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    464% Increase In Sales
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    +46% Revenue Per Order
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    1300% Increase In Traffic 1st Year
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    54M Impressions

St. John Enterprises LLC

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    46% increase in sales
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    105% increase in Facebook reach
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    130% increase in Instagram reach
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    247% increase in Instagram followers

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When you partner with us, you receive an entire team of forward-thinking experts to help you navigate the ever-changing digital landscape. Whether you need a professional website, social media marketing, email campaigns, or more, we’re here to ensure you have all the tools you need to succeed. Start a project with us today and start seeing sustainable results!

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