With restrictions soon to be lifted across the US, retail stores need to be prepared for a wave of traffic. People have been cooped up in their homes for over a year now, and you better believe they’ll be eager to get out and do some shopping.
But how do you ensure that consumers find your store and not your competitors’? Luckily, there are a few tricks you can use to boost your rank in local searches and grow your customer base.
Here are our top three tips to help your retail store get found online.
A microsite is a smaller site that concentrates on a specific topic or niche. Because it has a more narrow focus than a larger website it makes it easier to rank for local keywords.
People don’t just search for retail stores on Google. They also use online directories to find the top businesses in their area. This is why it’s critical to get your store listed in as many directories as possible.
Plus, having more directory listings is good for local SEO. These websites have very high domain authorities, so even if your website doesn’t show up for certain keywords your directory listing might. Customers can also leave reviews on these sites which boosts your search rankings.
Here are a few directories you should consider listing your store on
While you should definitely invest in SEO strategies for your store, it often takes time before you begin to appear in organic search results. That’s why it’s a great idea to supplement SEO with paid advertising.
There are two types of ads you can buy:
With both of these ads, you’re able to limit them to your local area to ensure they’re only being shown to people who are within driving distance of your store.
The FYNDYOU program includes all the services above and more to ensure you get found in your local area. We optimize your digital marketing and local SEO so you can focus on growing your business.
If you want to learn more, click here and schedule a free demo.
When you partner with us, you receive an entire team of forward-thinking experts to help you navigate the ever-changing digital landscape. Whether you need a professional website, social media marketing, email campaigns, or more, we’re here to ensure you have all the tools you need to succeed. Start a project with us today and start seeing sustainable results!
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