Your business’ reputation is your most valuable commodity, which is why reputation management is so important. Establishing trust in your industry allows you to foster beneficial relationships and bring on new clients, which will help you reach your goals much quicker.
So, how do you practice good reputation management? Here are five ways to build trust with potential clients.
One of the first places people will look for information about you is your website, so you’ll want to make sure your content is up to date, informative, and engaging. The right content will establish you as an authority in your industry and demonstrate how you can help other businesses.
Here are some tips for your website content:
- Blogs and Articles: Show off your skills and knowledge with well-written blogs and articles. Not only does quality content help potential clients, but it’s also likely to be shared.
- Include a Portfolio: Select the projects and work you’re most proud of and display them on your website.
- Partnerships: Have you worked with well-known brands and companies? Ask them if you can display their logos on your website.
- Testimonials: Reach out to your clients to see if they’ll provide you with a positive testimonial. This type of social proof is some of the best marketing you’ll get for your business.
In today’s age, one of the most important parts of building a strong brand reputation is generating positive online reviews on sites like Yelp, Google, and Facebook. Studies show that on average people read seven reviews of a business before trusting them, making this a critical part of reputation management.
After you complete a job successfully ask your clients to leave you an honest review on one or more sites. Include a link in your message that takes them directly to where they can write a review to make it as easy as possible for them.
Be Present on Social Media
Having a strong social media presence is becoming just as important as having a good website. Many people will find you on Facebook or Instagram before they see your site, so you want to make a good first impression.
Don’t neglect your social media pages, as this sends a bad message. Publish regular quality content, just like you do on your website, and focus on providing value to your followers.
Another good reason to monitor your social media is customer care. 34.5% of people use social media to communicate with a brand if they have an issue, so make sure to pay attention to your messages.
Offer Free Trials and Guarantees
It doesn’t matter how much good content you produce or how many positive reviews you have online, people will always be leery about a company they haven’t worked with before. That’s why it’s a good idea to offer them something for free first.
This could be a free trial or demo, or a guarantee that if they’re not happy with their service they’ll get their money back. Think of this as a way to earn their trust and prove you can meet or exceed their expectations.
Offering free items will also endear you to potential clients and help with your reputation management.
Use Chat Boxes on Your Site
As potential clients browse your website, they’ll likely have a few questions. Make it easy for them to reach out to you with chat boxes that pop up on your site. Ask people if they have any questions and offer to assist them with whatever problems they’re dealing with.
This is a great way to start conversations with people and build trust.