Influencer Marketing: How to Promote Yourself on Social Media
It’s an influencer’s world—we’re just living in it!
If promoting products and brands and sharing your life on social media sounds like an exciting career path, you’re in the right place.
The influencer industry is worth over $5 billion and growing. The financial opportunity is massive because brands have realized that consumers look to influencers for recommendations before they make a purchase, go see a movie, and even plan a vacation.
The social proof behind influencer marketing packs a powerful punch for businesses and they see the value in working with influencers.
Read on for some best practices that social influencers have implemented into their marketing strategy. You’ll be prepared to grow your presence online, build an authentic following, and sign business deals with major brands.
Know Your Niche & Platform
First thing’s first—what’s your focus going to be? What are you passionate about? Maybe you’re makeup obsessed, a fitness buff, a foodie, or an avid traveler. Whatever you enjoy doing in real life is ultimately what you should be sharing online. Your content will come naturally and followers will pick up on your passion.
Once you’ve determined your niche, decide on a platform. This can be tricky, as many people go with the route of “not one, but all” when it comes to influencer marketing.
However, spreading yourself too thin from the jump is an easy way to become burnt out on social media. We recommend choosing one main platform to build a following, engage with your community, create compelling content, and interact with brands.
Can you have profiles on other platforms? Definitely! But having one main account where you do the majority of your marketing is crucial to building a following.
Which Social Platform is Right For Me?
When it comes to marketing for influencers, there’s no one size fits all. Our best advice is to research where other influencers in your niche exist online. Instagram is often the best channel for engagement when it comes to fashion, travel, and food.
Fitness instructors, and art forms like makeup artists and hair stylists, do well on YouTube and TikTok. These two can be powerful channels to post tutorials and other enticing video content.
Engage with your community
Any social influencer will tell you that engagement is the secret sauce for building a loyal online following.
Engagement is the most effective way to foster trust and authenticity with your audience. Just a few options for engagement include using a popular hashtag, responding to comments on your posts, or joining live streams to engage in conversations that are happening. The more you put yourself out there, the more your audience will interact with you and your content.
Be yourself — YOU are your brand
You’re definitely not going to be the only person on the internet sharing beauty tips or streaming fitness classes. People aren’t going to follow you because you’re the only person who has the information they need— they’re going to follow you because you’re YOU.
As an influencer it’s vital to present your most authentic self. When the thoughts you share are a genuine reflection of yourself, your audience will be full of people who read your captions and think, “Me too.” Your “me too” audience will support you, encourage you, and even challenge you in ways that help you grow.
Decide what your overarching brand message is and fine-tune it, letting it seep into every post and comment that you make. Then you’ll build a community of people who see the value in following you.
Overwhelmed yet? Don’t stress!
At fyndyou® we work with influencers to build an authentic following, find their personal brand’s voice, and begin building a business online. If you’re new to the scene and could use some insight into how marketing for influencers work, reach out to us today!