Social media is an essential component of every business’ marketing plan. Sites like Facebook and Instagram aren’t just places to look at funny photos and videos. According to GlobalWebIndex, about 54% of people who are active on social media use it to research products.
This is why it’s so important to not only have a presence on these sites but to also post regular quality content. And the best way to do that is to create a social media marketing plan.
Keep reading to learn the four steps you need to take to build an effective social media plan.
The first step is to decide which platforms are a good fit for your business. Each platform has a unique audience, so choose the ones most likely to be used by your ideal customer.
Here are some key stats on each platform, courtesy of Khoros:
Because of the widespread usage of Facebook, this is the best platform to start on. From there, choose one or more other platforms that suit your business.
These are three to five topics or categories you can use to inspire your content. Every post you create should fall under one of these pillars. This will be the foundation for your social media content strategy.
Here are a few tips to help you choose your content pillars:
A social media calendar helps you plan your content in advance to ensure you maintain a regular posting schedule. It also allows you to take your time developing content, rather than publishing poorly researched posts on the fly.
Try to plan content out a few weeks worth of content at a time. You can schedule posts for specific days and even times if you wish. However, you should also be open to adjusting or changing your calendar as new opportunities present themselves.
Social media is moving more towards a “pay to play” model, meaning even if you’re posting regularly it might not be enough to drive engagement. This is why it’s a good idea to supplement your organic posts with paid ads.
Decide on a monthly budget and create regular ads that will drive engagement and sales. This will ensure you’re always getting the most out of your social media accounts.
Our team of social media experts will create and execute a social media plan for you. They’ll also run ads to grow your following and increase leads/sales.
Contact us or call (502) 289-6115 to speak to one of our team members today.
When you partner with us, you receive an entire team of forward-thinking experts to help you navigate the ever-changing digital landscape. Whether you need a professional website, social media marketing, email campaigns, or more, we’re here to ensure you have all the tools you need to succeed. Start a project with us today and start seeing sustainable results!
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