Need to boost your client list? It’s time to get your accounting business online, and we don’t just mean creating a website.
Publishing your business on directories, being active on social media, and establishing a strong SEO strategy will be needed in order for your accounting business to get in front of the eyes of potential clients. After all, you want your clients to find you, not the other way around.
Here are three tips to help your accounting business to get found online.
You may think online directories aren’t very effective, but about eight out of every ten people go onto directories to search for a local business. There are tons of different directories out there, such as Google My Business, Yelp, and FourSquare, just to name a few. The more directories your business is listed in, the better.
When listing your business, make sure that all your information is the same and stays up to date. Maintaining your listings will boost your SEO rankings, which is another reason why utilizing online directories is so important.
Posting regularly on social media is another great way for clients to find and become familiar with your accounting business. LinkedIn, Facebook, and Twitter are most widely used in the accounting industry, so getting on these three platforms is a great start.
Post regularly and include a good mix of educational, fun, and promotional content. Remember, people go on social media to relax so if you try to sell too much you might push your audience away.
Using social media allows you to form relationships with those who follow you. Encourage people to comment on your posts and strike up conversations with them. For many people, they’re more comfortable speaking to businesses through social media, so by being active there you’ll be able to talk to more potential clients.
Do some research and find the most common search terms people use to search for accounting businesses in your area. Then, use those terms throughout your website.
You can also create blogs that target certain high traffic keywords. Posting regular blogs is great for SEO, as Google likes sites that continually publish new content. Plus, the more pages your site has the better chance there is that someone will find you.
When it comes to local search, including your location throughout your site is key to getting found by people in your area.
Finally, when many people perform a Google search they’re often asking a question. By creating a frequently asked questions (FAQ) page, you’ll be more likely to appear in results for accounting-related queries.
The FYNDYOU Program Bundle includes everything you need to get your business found online locally, all for one affordable price. We incorporate the strategies listed above, and so much more, to provide a simple digital marketing solution.
If you want to learn more, click here and schedule a free demo.
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