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As digital marketing and SEO strategies evolve new terms are continually being thrown at business owners. One term you may have heard recently is ‘microsite.’

These pages are becoming increasingly popular amongst online marketers, and for good reason. They provide a number of benefits, including the ability to create more targeted content and improve local search rankings.

So, what is a microsite and how can it help your business?

Microsite Definition

Microsites are individual webpages that are separate from a business’ main site. They have their own URL and can be used to promote specific products, offers, and events. Businesses with multiple locations may also use microsites to help their various locations appear in local search results.

These webpages are much more focused than a traditional website and usually center around one topic, whether that be a product, store location, etc. This makes them effective landing pages for SEO and PPC campaigns.

Why Should You Be Using Microsites?

There are a number of reasons to include microsites in your digital marketing plan. Here are our top three:

Target a Specific Geographic Audience
Let’s say you operate a business with multiple locations. One of your locations is in Boston and you want to target people in that area to encourage them to visit your store. However, your head office is in New York which means Google doesn’t consider you a local business.

So, why is this a problem? When people search for products and services Google prefers to show them options near them. If your business isn’t perceived to be local you won’t show up in those search results.

The solution here is to create a microsite for your Boston location. With an SEO optimized page now solely focused on that location you’ll be able to start ranking it in local search results, making it easier to target customers in that area.

Promote Seasonal Campaigns, Promotions, and Products

If your business offers a lot of different products and services then your website likely has a lot of information. This is great most of the time, but if you’re trying to promote a specific offering all that extra information can be distracting to customers.

A great way to overcome this is to create a microsite that’s focused solely on one campaign or product. Because the whole page is geared towards one topic these pages tend to convert much better than traditional sites and often generate more leads and sales.

They’re Good for SEO

Microsites aren’t just for promoting products and services. They can also be used to target specific keywords. In some cases, creating a separate microsite around the keyword you’re targeting will give you a better chance of ranking for it.

A microsite that’s SEO optimized and ranking for high traffic keywords can be used for a campaign or promotion to drive more conversions and improve results.

Start Taking Advantage of Microsites with FYNDYOU

FYNDYOU helps businesses harness the power of microsites to improve their search rankings and boost sales. Our microsites:

Call (502) 289-6115 to speak to one of our team members today and get a free demo.

Social media has become a key part of most businesses’ marketing strategy. Unfortunately, as the election nears a higher number of political ads will begin popping up, making it more difficult for small businesses with lower budgets to compete.

Here are some of the ways your advertising will be impacted, along with a few social media marketing tips to combat this.

More Competition

During election years, the competitive landscape on social media increases and advertisers are forced to compete against political ads. More competition means a lower likelihood that your ads will be shown to users, since there’s more content vying for the space.

What you can do: You need to understand that in many cases you’ll be up against organizations with a much larger budget. So, if you really want to get your ads shown the best thing you can do is increase your spend. You can also try posting more content in order to break through the noise.

Ad Cost Increases

In addition to having to spend more to ensure your content is seen, the cost of running ads will also increase. This is due to more people bidding for the space, which drives up the cost of each ad. Make sure to factor this into your social media strategy, as your cost per lead might go up during this time.

What you can do: You will either have to increase your advertising budget or get creative about your strategy. For example, you can run fewer ads and concentrate only on the times when your customers are likely to be online to maximize your ROI.

A Decline in Organic Performance

Facebook already prioritizes content from consumers over brands. So, with even more brands and advertisers in the space the amount of views and engagement your organic content receives might decrease.

What you can do: You basically have two options: You can either spend more on paid content, or you can post more often to make up for the decrease in organic views. This is also probably not the best time to experiment with new content. Stick to topics you know are popular with your audience to maintain your performance as much as possible.

Things will be Even Tougher During Election Week

Political ads will be in full force during the weeks leading up to the election and consumers will be posting their own personal opinions even more. The bottom line is there you’ll be up against even more content, so be prepared.

What you can do: As always, you can increase your budget to try to compete with the other advertisers. However, a better strategy might be to simply hold off on advertising during this week due to the lack of reach you’ll experience. By waiting until the election is over to run your ads you’ll likely get more views and better value for your money.

Let the Experts Manage Your Social Media

Social media marketing services are available as an add-on to the FYNDYOU Program Bundle. Our team will create your strategy and post engaging content for you so your business stays top of mind amongst your customers. Call (502) 289-6115 or contact us today to speak to one of our team members and receive a free demo.

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When you partner with us, you receive an entire team of forward-thinking experts to help you navigate the ever-changing digital landscape. Whether you need a professional website, social media marketing, email campaigns, or more, we’re here to ensure you have all the tools you need to succeed. Start a project with us today and start seeing sustainable results!

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