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The way people use the internet is constantly changing. In the late nineties search engines revolutionized how people found information. Then smartphones and tablets arrived and businesses had to start optimizing their websites for mobile search.
Now voice search technology is gaining momentum and companies need to adjust accordingly.
According to Google, 27% of internet users are currently using voice search, and that number is expected to continue to grow. This makes sense as 26.2 % of the US population now own smart speaker devices like Alexa and Google Home.
Businesses that act now can start benefiting from those searches and gain an advantage on their competitors. So, how do you optimize your site voice search? Here are a few tips.
When people use voice search, they typically ask questions. So, if you want to rank highly in these searches you need to figure out what questions people are asking and then provide the answer to them.
To start, identify what keywords you want to rank for. Try targeting long tail keywords (longer keywords that are made up of multiple words) as these are usually easier to rank for and are more specific.
Next, think about what questions your customers might have about these terms and try to provide answers in your content. Creating a frequently asked questions (FAQ) page is also a great way to address these questions.
Voice search results are pulled from websites just like regular searches. Google searches the web and finds a snippet of content that answers the user’s question.
A recent study shows that the average voice search result is 29 words. So, whether you’re answering a question in an article, a FAQ page, or somewhere else on your site, try to keep your snippet around that length.
This doesn’t mean you have to keep your entire answer to 29 words, just make sure you have a paragraph that’s roughly that length that’s able to sum up the answer to the question.
It’s been proven that voice search prioritizes websites that load faster. Voice search results typically load 52% faster than regular searches, so if you want to rank for them your site needs to be able to keep up.
Here are a few tips to help you improve the speed of your website:
Like most searches these days, many voices searches are location based. People are looking for businesses and services that are near them, so you need to make sure you’re utilizing local SEO.
To start, claim or update your Google My Business Page with your current contact information. Next, list your site in local directories such as Yelp, Facebook, and the Yellow Pages and ensure your contact information is exactly the same on each site (including your own).
Finally, target local keywords on your website and write blogs and articles around those keywords to further improve your results.
FYNDYOU offers voice search optimization as part of our Program Bundle. Call (502) 289-6115 or contact us today to speak to one of our team members and receive a free demo.
Your business’ reputation is your most valuable commodity, which is why reputation management is so important. Establishing trust in your industry allows you to foster beneficial relationships and bring on new clients, which will help you reach your goals much quicker.
So, how do you practice good reputation management? Here are five ways to build trust with potential clients.
One of the first places people will look for information about you is your website, so you’ll want to make sure your content is up to date, informative, and engaging. The right content will establish you as an authority in your industry and demonstrate how you can help other businesses.
Here are some tips for your website content:
In today’s age, one of the most important parts of building a strong brand reputation is generating positive online reviews on sites like Yelp, Google, and Facebook. Studies show that on average people read seven reviews of a business before trusting them, making this a critical part of reputation management.
After you complete a job successfully ask your clients to leave you an honest review on one or more sites. Include a link in your message that takes them directly to where they can write a review to make it as easy as possible for them.
Having a strong social media presence is becoming just as important as having a good website. Many people will find you on Facebook or Instagram before they see your site, so you want to make a good first impression.
Don’t neglect your social media pages, as this sends a bad message. Publish regular quality content, just like you do on your website, and focus on providing value to your followers.
Another good reason to monitor your social media is customer care. 34.5% of people use social media to communicate with a brand if they have an issue, so make sure to pay attention to your messages.
It doesn’t matter how much good content you produce or how many positive reviews you have online, people will always be leery about a company they haven’t worked with before. That’s why it’s a good idea to offer them something for free first.
This could be a free trial or demo, or a guarantee that if they’re not happy with their service they’ll get their money back. Think of this as a way to earn their trust and prove you can meet or exceed their expectations.
Offering free items will also endear you to potential clients and help with your reputation management.
As potential clients browse your website, they’ll likely have a few questions. Make it easy for them to reach out to you with chat boxes that pop up on your site. Ask people if they have any questions and offer to assist them with whatever problems they’re dealing with.
This is a great way to start conversations with people and build trust.
FYNDYOU offers a wide range of reputation management services as part of our Program Bundle. Call (502) 289-6115 or contact us today to speak to one of our team members and receive a free demo.
When you partner with us, you receive an entire team of forward-thinking experts to help you navigate the ever-changing digital landscape. Whether you need a professional website, social media marketing, email campaigns, or more, we’re here to ensure you have all the tools you need to succeed. Start a project with us today and start seeing sustainable results!
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