Discover the latest local digital marketing and local search trends
Local Search in 2017 Going into 2018
How many times a day do you open up a search engine? According to Net Market Share 6,586,013,574 searches occur a day worldwide. Those are billions. We use them multiple times every. Single. Day. Even the most novice internet user knows to click into the google search box, type what they need more information about and receive pages and pages of web links to satisfy their taste buds. Search engines easily connect you with the information you need.
Local Search for Business in 2017
As a business, you want to rank high in this space otherwise your competitors will get the lead before you have a chance. The goal is to acquire as much organic search traffic as possible. There are other essential ways to drive traffic too, however. Google AdWords and other paid search options such as Pay Per Click (PPC) advertising, are also funneled through search engines – the difference is you pay for those.
Being Found on Page One of Google Search Engine Results Pages
SERP is a term you need to know. What is SERP? SERP is search engine result pages you receive through organic search traffic. Think of it as a direct pipeline to your business, increasing your visibility and potentially your sales. If people can find you easily on-line, they’re more likely to visit your website. And SERP is a direct result of SEO (search engine optimization). SEO is an ever-changing playing field that experts like our team at fyndyou are constantly adapting our clients’ on-line efforts to.
But the basic concept that hasn’t changed is companies need to rank well for competitive keywords in order to receive the best results for organic traffic. Blogging while using these key words and phrases for your industry will benefit your website by increasing your organic search traffic. Often times that means sitting down with your team and throwing out key words and phrases you think people use to find your business. For example, if you’re a plumber: 24-hour plumbing service and plumber in X location is a no-brainer. But there are often other key words and phrases that will help you beat out your competition.
To sum things up, organic search traffic is likely one of the most cost-effective methods to driving traffic to your website. But it’s a marathon and not a sprint. The results are only sustainable if you’re consistently updating your website with new content that include key words and phrases to increase your SEO. Take a deep breath…think about what those key words and phrases are and let fyndyou help you with your organic search.