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The Benefits of Google My Business for Local Search in 2018

Be a market disruptor or risk being disrupted.

Finally, the news seems to have reached U.S. boardrooms. An April 2017 survey of 388 CEOs by Gartner1suggests CEOs are progressing in their digital endeavors, with 20 percent of CEOs reporting taking a “digital-first” approach to business change. While 22 percent are taking digital to the core of their business models.
There are enough examples of digital disruption out there for CEOs to realize it’s not a question of if, but when. “It doesn’t matter what industry you’re in,” says business futurist and digital transformation authority Greg Verdino. “In every industry, there is somebody embracing digital and leaning into the technology. Everyone else falls further behind and ends up competing for the scraps.

1. It’s not about technology, it’s about business strategy

Verdino cautions against moving forward without a clear strategy. “Dealers and rental firms need to have a vision for what the company could or should become. They need to do a lot of hard thinking about what the customer of the future is going to expect from their organizations and the roles they are going to play in that customer’s life. It’s not a technology challenges so much as it is a business challenge.”

2. Traffic trends for earth moving and construction tractors

NOVONOUS predicts that global trends in earthmoving and heavy equipment market will grow at a rate of 8% by 2020. Heavy machinery is a competitive industry, and whether you’re a distributor or manufacturer, you know that reaching new customers can be challenging. PPC advertising allows you to reach your most qualified prospects where they’re already searching online. One of the major benefits of PPC is that the results come in fast. If you’re looking to quickly increase traffic to your website and increase revenue, PPC is a great option. As for the competition, the majority don’t even utilize this untapped potential. A survey by the CMA suggests 61% of construction companies have never used any form of paid advertising.

3. Local importance: get found locally

Modern consumers use search engines, not telephone books, to find contractors, remodelers and other service firms in the construction industry. Therefore, search engine optimization (SEO) is a critical step to rank high in search engine results pages, drive website traffic and, ultimately, sales. According to Google, 97% of consumers search for local businesses online, and 73% of all online activity is connected to local content. To win the local “search war,” you need a properly “localized” website, using SEO techniques centered on your geographic location. Fyndyou™ enables your business to capitalize on these critically important marketing features to ensure consumer growth.


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