Local Digital Marketing Case Studies
fyndyou® case studies – see the results you can get too
Case Study
Cat Dealership
THE BACKGROUND
Client is a construction equipment dealership with more than 10 locations. Their offerings include construction and heavy equipment. They realize their prospects and customers are spending more and more time online doing their research that ultimately leads to purchasing products.
THE CHALLENGE
The Construction Equipment Dealership was looking to increase their online awareness no matter where their prospects looked, in search engines like Google, Yahoo and Bing, in Directories like Yelp, Yellow Pages and more than 50 others. We looked to use this opportunity to improve rankings in Google for core business offerings driving more traffic and ultimately more leads.
WHAT FYNDYOU DID
fyndyou placed them where people look online when they look for heavy equipment products and services ACROSS ALL LOCATIONS. fyndyou made sure they were in multiple places in Google, including organic listings, ads and maps under multiple keywords. fyndyou also ensured they were represented in 50+ other online locations like Yelp and Yellow Pages. LEADS HAVE GROWN MONTH OVER MONTH. Through our robust dashboard reporting and monthly tracking, reviewing, and recommendations for ongoing optimization, we have continued our long-lasting relationship.
THE RESULTS
Ranked for 300 new keywords
on page #1
905
more leads
average per month
Average
17
Keywords on Google Page 1/Location
205%
More Leads per month
<$2.00
per lead
Average Monthly Gains of
53
New Leads/Location
Case Study
Mortgage Company – Multiple Locations
THE CHALLENGE
The mortgage company branches were not being found online, costing the company business.
WHAT FYNDYOU DID
fyndyou placed the mortgage company where people look online when looking for a mortgage. fyndyou made sure they appeared in multiple places on Google, including organic listings, ads and maps under multiple keywords. fyndyou also ensured that they were in 60+ other online locations like Yelp and Yellow Pages. The remarketing program to drive uses back and the call tracking to track calls and maximize ROI.
THE RESULTS
The fyndyou program delivered positive results – in the first 6 months increased leads by 329%, gave each location an average of 22 keywords on Google page 1. The average cost per lead was 60% less than the average cost per lead in the mortgage industry.
Average
22
Keywords on Google Page 1/Location
increased leads by
329%
Cost per lead
<$14.00
Case Study
Yellow Cab
THE CHALLENGE
Yellow cab wasn’t being found online in Google, Yahoo, Bing and other online sites, including Yellow Pages or maps when potential customers were curbside looking for a ride. Their app also wasn’t being downloaded very frequently.
WHAT FYNDYOU DID
fyndyou placed Yellow Cab where people look online when looking for transportation in. fyndyou made sure they appeared in multiple places on Google, including organic listings, ads and maps under multiple keywords. fyndyou also ensured that they were in 60+ other online locations like Yelp and Yellow Pages.
THE RESULTS
The fyndyou program delivered positive results and not only did Yellow Cab calls jump considerably, but the app downloads increased over 500 percent the first month.
App downloads increased
over 500%
the first month
Case Study
Whayne CAT
THE CHALLENGE
Whayne Cat wasn’t being found online in the 17 markets they serve for each of their core heavy and construction equipment offerings.
WHAT FYNDYOU DID
Using the fyndyou program, Whayne CAT was placed in over 50 places where people look online when they look for heavy equipment and construction equipment products and services.
fyndyou’s bundle made sure they were in multiple places in Google, including organic listings, ads and maps under multiple keywords and categories.
THE RESULTS
For some keywords, Whayne achieved four listings on the first page of Google search results, or 24% of the 17 total listings on the page. fyndyou also ensured they were represented in 50+ other online locations like Yelp and Yellow Pages, so when Whaynes prospects look online, they are there.
Whayne CAT Google’s first page rankings jumped 84% for local keywords in a few months. The net result of it all was hundreds of calls and leads attributable to the fyndyou program.
4 Listings
on Page 1 Google
Hundreds of NEW Calls and Leads per Month
Case Study
The Material Handling Company
THE CHALLENGE
The Material Handling Company wasn’t being found online in Google, Yahoo, Bing and other online sites including Yellow Pages in the 4 markets they serve for each of their core material handling products and services.
WHAT FYNDYOU DID
fyndyou placed them where people look online when they look for material handling products and services. fyndyou made sure they were in multiple places in Google, including organic listings, ads and maps under multiple keywords. fyndyou also ensured they were represented in 50+ other online locations like Yelp and Yellow Pages.
THE RESULTS
Sample market:
The Material Handling Company Google’s first page visibility went from 15% to 89% in only a few months. Leads jumped accordingly.
5 to over 100 keywords found on page 1 of Google
Leads increased
45%
after 3 months
Case Study
Medical Equipment Dealership
THE BACKGROUND
The Medical Equipment Dealership is a nationwide reseller of medical equipment. They also service medical equipment in key markets around the country.
THE CHALLENGE
The Medical Equipment Dealership was looking to increase their brand awareness and leads for 4 of their local stores in order to maximize each store’s leads and sales in both products and service. They were looking to be found online on any site or device. Once customers were identified, the Medical Equipment Dealership needed a way track them for future marketing strategies.
WHAT FYNDYOU DID
Provide a comprehensive landing page for core offerings with calls to action in the phone number and forms. Guarantee the dealership will be found in 60+ directories through search engine optimization and paid ads. Track customer interactions to convert leads turn into sales. Optimize campaign performance through monthly reporting.
THE RESULTS
250+
Additional site vistors/location
in first 3 months
15
monthly calls/location vs 0 prior to the program
214%
increase in monthly filled out contact forms/location
in first 3 months
The Material Handling Company Google’s first page visibility went from 15% to 89% in only a few months. Leads jumped accordingly.
“The fyndyou program has put us on the map in markets we never had an online foot print in before. In markets we did, it has in many cases placed us above our competitors – a place we have never been before. As a result we have seen many leads. We highly recommend the program.”
Director of Marketing