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Local SEO trends evolve quickly year after year and 2018 will be no different. As a business owner, how will you stand out in front of your local competitors? FYNDYOU
provides a fast and simple approach to ensure that your business is immediately visible when and where the consumer is looking for you. Are you ready to dominate local search optimization in 2018?
Local citations are your best friend. It should be no surprise that users trust search engines for local searches. Creating content rich and updated pages on business directories gives your business clear visibility on SERPs. First and foremost, make sure your Google My Business listing and Google Maps are properly created and managed. Next, make a list of your top web directories. This list should include national and local business directories, city directories, and category specific directories. It’s important to create content-rich profiles on each directory and ensure your business’ name, address, and phone number remain consistent. The accuracy, amount and quality of your business’ local citations improve its chances of ranking high on SERPs. No time? No problem, that’s where FYNDYOU can help.
Consider positive reviews as “the icing on the cake.” Customer reviews are a major factor that improve visibility on Google. Star-based rankings that appear alongside a listing on the search result page enable searchers to make a snap decision about whether or not they are interested in the business. To include your results on the SERP, Google trusts certain third-party review sites and requires businesses to have 150 unique reviews in the past year, with an average star rating of 3.5 out of five. Since the language used in each review is user-generated content, this powerfully boosts your long-tail keyword traffic on Google.
Let’s not forget the importance of title and meta tags descriptions. General rule of thumb is to keep title tags between 55 to 60 characters and meta descriptions between 180 to 200 characters. Don’t let dreaded dots ruin your page descriptions. Double check how your title and meta tags appear on Google. These are essentially mini advertisements for your web page.
Ring in 2018 on the first page of Google search results with help from FYNDYOU.
With 2017 coming to a close, now is the time to start developing a next year’s business plan that can take your company’s performance to the next level for 2018 and beyond. With data showing an increased number of searches through mobile devices, people are looking for things on the go and want answers immediately, it’s important to make sure your business is being found easily when people are searching for you (whether they realize they are or not).
Local Search Data Supports Importance of MobileTo support the fact people are looking for information immediately, FYNDYOU has client research findings in the construction industry that show 57% of Google searches came from mobile with 63% of all ad impressions on mobile. In the construction industry, mobile searches aren’t the only things trending.
In 2018, the construction industry will see an increase in better safety procedures. To minimize workplace accidents, new technology and safety mobile apps will allow companies to have more resources to ensure a safer work environment – and this technology is only expected to continue to improve in the upcoming year.
Lastly, and most importantly, technology advancements will play a major role in improving construction in 2018. Virtual reality and augmented reality use will allow people to tour sites without doing so in person, and this will change the way construction companies visualize projects before they are built. Drone usage will also become a mainstay for surveying work sites. Cheaper than manned aircraft and faster than human surveyors, drones give companies the ability to collect data efficiently, complete safety inspections, capture progress and even monitor logistics, deliveries and their workforce.
Preparing for these trends now will allow you to get a leg up on your competition. FYNDYOU can help you achieve success in 2018 by addressing these trends with a proven solution to get you noticed on the web, every time! Start the new year off on the right foot and give FYNDYOU a call at (502) 289-6115.
When you partner with us, you receive an entire team of forward-thinking experts to help you navigate the ever-changing digital landscape. Whether you need a professional website, social media marketing, email campaigns, or more, we’re here to ensure you have all the tools you need to succeed. Start a project with us today and start seeing sustainable results!
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